The Organic Revolution Goes to Bed

coyuchi organic bedding

20% of Americans think “organic” is important for more than food—it also matters for products they use and wear. So why do only 4% of Americans take time to buy organic when it comes to home linens?

According to Coyuchi – a pioneer in organic cotton sheeting—it’s not easy to produce organic bedding and towels. Linen sheets have long been treasured for their luxurious, relaxed feel, but certified organic linen is extremely rare, meaning that linen sheet lovers have had to settle for conventionally-grown linen.

Not anymore.

After finding a way to source organic flax and support small-scale local farmers, this fall Coyuchi is launching organic linen bedding that marks the organic movement’s transition from the table to our beds.

Here’s why organic linen matters:

IT’S NATURALLY AN ECO-CONSCIOUS CROP
Linen is a uniquely earth-friendly fiber because flax—the plant it’s made from—is an inherently eco-conscious crop. Hardy and pest-resistant, it needs very few fertilizers, chemicals, and irrigation to thrive.

IT SUPPORTS SMALL FARMERS
Crop rotation is essential for soil and plant health, and when you buy organic linen, you’re supporting farmers who can now grow organic wheat, legumes, fava beans, alfalfa, and oats in addition to flax now that the flax crop is grown organically. When small organic farms thrive, they make a compelling case for others to ditch toxic chemicals with all their crops, too.

THEY INVOLVE CHEMICAL-FREE PROCESSING
Flax for organic linen is processed through a traditional process called “dew-retting” or “field retting,” in which the stalks are spread on the ground and the dew, rain, and sun help break them down. No chemicals are required and no water is wasted, meaning the fibers are free of toxins.

Another way Coyuchi is leading the suitability movement is thought their recent launch of ‘Coyuchi for Life,’—a first-of-its-kind subscription service for environmentally sustainable sheets, towels, and duvet covers—which invites users to subscribe to organic bed and bath linens from Coyuchi in 6-, 12-, or 24-month increments. When the subscription period is up, customers send back used linens to be recycled or renewed, and receive a new set.

To learn more, please visit:  www.coyuchi.com/subscribe

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