Close to 900,000 people worldwide watched the trailer the week it was released, and Dominion writer-director-producer Chris Delforce is now launching a crowdfunding campaign to bring the feature-length documentary to the world next Spring:
Dominion promises an uncompromising, damning exploration of the various ways animals are used and abused by humans, particularly in the meat, dairy, egg, clothing and entertainment industries.
Chris combines footage from handheld, hidden, and aerial drone cameras to convey both the terrifying scale of an empire built on secrecy – and the individual stories of its victims. Filmed primarily in Australia, Dominion exposes the legal, industry-standard practices that occur all over the world.
“I want viewers to question the morality and validity of humankind’s dominion over the animal kingdom, advocating not for minor improvements to their welfare but for a deeper conversation about our right to exploit those we deem inferior to ourselves.”
Chris intends to premiere in Melbourne in March, followed by screenings in the U.S. and Canada. He seeks to raise $50,000 to cover the remaining shoots and post-production costs. Campaign perks include early DVDs/online streaming, merchandise, screening tickets, and production credits for high rollers.
Chris hopes with everyone’s help Dominion can be a powerful tool for change by opening the eyes of consumers who had no idea what they’ve been supporting, and by empowering and motivating activists.
Dominion will soon join a very important club of “vegan-maker” documentaries like Earthlings, Got the Facts on Milk?, Ghosts in Our Machine, Forks Over Knives, Cowspiracy, and What the Health.