John Robbins Tells Why He Wrote No Happy Cows

John Robbins No Happy Cows book

Internationally known vegan and bestselling author John Robbins has continued his observations and investigations into food politics and food-related issues of the day in his popular HuffingtonPost column, foodrevolution.org.

No Happy Cows collects these recent observations along with never before published material for the first time in book form. Robbins shares his dispatches from the frontlines of the food revolution: From his undercover investigations of feed lots and slaughterhouses, to the rise of food contamination, the slave trade behind chocolate and coffee, what he calls the sham of “Vitamin Water,” and the effects of hormones on animals and animal products.

Topics include:

– The skinny on grassfed beef
– Greed and salmonella
– Junk food marketing to kids
– Soy and Alzheimer’s
– Hormones in our milk
Plus many more.

Robbin’s trenchant and provocative observations into the relationships between animals and the humans who raise them remind us of the importance of working for a more compassionate and environmentally responsible world.

NO HAPPY COWS gives you some of the most accurate and recent disease-beating, health-activating, age-reversing information there is. And it also empowers you with lots of tools you can use right away to make a difference.

NO HAPPY COWS reveals some stunning information. For example:

• The multimillion dollar “Happy Cows” ad campaign put out by the California dairy industry, which features cows grazing in lush green pastures, was actually filmed in New Zealand!!
• In reality, California’s dairy industry is concentrated in the dry San Joaquin valley, and many of these cows NEVER see a blade of grass in their lives. There are no “happy cows” in industrialized modern agriculture…
• Coca Cola owns Vitaminwater. The company was sued for misleading consumers into thinking that this beverage was healthy when it is really sugarwater with a penny’s worth of synthetic vitamins added to a bottle. Lawyers for Coca Cola came up with the remarkable defense that “no one could reasonably be misled into thinking that Vitaminwater was a healthy beverage.”
• Most of the antibiotics in the United States are used in industrialized livestock production, which is leading to the breeding of antibiotic resistant bacteria that are now killing 100,000 Americans annually. Are factory farms becoming biological weapons factories?

More information: http://www.johnrobbins.info/no-happy-cows/

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