On any given day, we face a deluge of messages and visuals loaded with fictions fabricated by the multi-billion-dollar food marketing industry in the quest to influence our purchasing decisions. Farm to Fable reveals how the powerful forces of popular culture inform our food choices, often without our even knowing it.
There are many valid reasons for following a vegan lifestyle: improving health, reducing impact on environment and climate change, world hunger, food insecurity, depletion of resources, and, of course, the needless suffering of other animals. Still, the vast majority of us continue to consume animals when we could choose otherwise. Why do we believe we have a right to use/consume non human animals? What are the cultural forces that drive our food choices? These are the fundamental questions Farm to Fable seeks to answer in two ways: by asserting that our beliefs about eating animals remain largely unexamined and therefore unchallenged, and by demonstrating how the fictions of popular culture continually reinforce these beliefs and behaviors. Farm to Fable deconstructs these fictions for those who truly want to know not only where our food comes from, but also why we make the choices that we do.
Buy book on Amazon.com: Farm to Fable: The Fictions of Our Animal-Consuming Culture