Phyter Bars: The First Veggie-based Nutrition Bars

phyter bars

There’s a new whole-food nutrition bar – and it’s bringing a fresh spin to the category (literally!). Phyter bars are the FIRST products of their kind with farm-fresh vegetables and/or fruit as their #1 ingredient, using pureed produce (never dehydrated). And that’s only part of the goodness story.

Phyter bars are the creation of Chef David Choi Jr., who grew up in a household of Korean vegan chefs and served as head chef at his family’s Amitabul restaurant in Chicago for nine years. With his long background in plant-based eating, Chef David decided to come up with a veggie-based dessert for cooking classes he was teaching – and Phyters were born (the name comes from the phytonutrients inside).

Handcrafted and cooked in small batches, they are the first nutrition bars featuring farm-fresh vegetables and/or fruit as their #1 ingredient. They are also organic, kosher, vegan, and free of GMOs, gluten, soy, dairy, chemicals, preservatives, and added oils or fats, providing a ‘clean’ new plant-based bar option for consumers on the go.

They are:

  • Handcrafted and cooked in small batches by Chef David himself
  • Organic, GMO-free, gluten-free, soy-free, dairy-free, kosher and vegan
  • Sweetened with low-glycemic coconut sugar to reduce blood sugar spikes
  • Soft to eat with a unique texture that doesn’t stick to your teeth
  • Free of chemicals, preservatives, and added oils or fats
  • So kid-friendly that moms are buying them by the eight-bar case

Flavors include Sweet Potato + Coconut; Butternut Squash + Peanut Butter; Cranberry + Strawberry; Beets + Cocoa; and a new Kale + Apple that will be in stores next year.

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