Sydney-based vegan designer and social entrepreneur, Candy Marx, is set to launch her ‘Be Kind Series’ collection, aimed at promoting kind and conscious living while donating 100% of the profits to several animal welfare and conservation charities.
Marx rebranded her high-end fashion footwear label, KeilanaSkye, in 2014, after becoming aware of the environmental impact that fashion has on the environment and animals. Rebranding as KSKYE the Label, Marx uses her brand to employ artisans from developing countries and works with eco-friendly materials, such as hemp, organic cotton, and recycled metals and minerals.
“With animal welfare, conservation and humanitarianism being something that I’m passionate about, I wanted to create a simple collection that promotes these messages, while supporting charities who work in these fields,” said Marx.
The charities involved are International Anti-Poaching Foundation, Rainforest Rescue, Sea Shepherd and WIRES Wildlife Rescue.
“I chose these charities because I believe in their work. I met Damien Mander, of IAPF, well over ten years ago when he was still in the military. I followed his journey into veganism, animal welfare and conservation, and I really wanted to support his work. I’m also a Wildlife Ambassador for WIRES and have supported Rainforest Rescue since the rebrand. I love the ocean, so Sea Shepherd was a no-brainer,” said Marx.
Starting with organic cotton t-shirts for adults, youths and toddlers that are available in an array of colours, each piece has a conscious-living message printed on the front. The customer can choose which charity that they’d like their purchase to support, and can choose a different charity per piece. KSKYE the Label is donating 100% of the profits to the charity of the customer’s choice.
“A few people have asked me what the catch is. There really is no catch. We don’t take any of the profits; it’s all donated. I’ve seen a lot of businesses use ‘we donate a percentage of profits’ as a marketing tool and it isn’t transparent at all. I didn’t want to donate as a marketing tool; I just wanted to do what I could with what I had. Once I figured that out, I was determined to take it to another level and donate 100%.”
The Be Kind Series is available to view at www.kskyethelabel.com/be-kind-series