Field Roast Approaches 5 Million Pounds Sold of Plant-Based Roasts

Hazlenut Field Roast

Field Roast Hazelnut Cranberry Roast En Croute

Field Roast Grain Meat Co., the original manufacturer of premium plant-based meat and cheese products, is on track to surpass five million pounds sold of their plant-based roasts this holiday season.

A pioneer in the plant-based category, Field Roast offers a robust portfolio of artisanal plant-based roasts and loaves that belong at the center of the plate during the holiday season, including the Celebration Roast 1lb, Hazelnut Cranberry Roast En Croute and Celebration Roast 2lb with Traditional Bread Stuffing and Mushroom Gravy.

Adding to Field Roast’s growth, since the 2003 debut of the company’s signature Celebration Roast 1lb, the company has seen significant growth in pounds sold year-over-year. These achievements represent the vital role Field Roast has played in the booming plant-based meat category, and the established presence the company’s holiday offerings hold for consumers seeking a grain-and-veggie main course.

Field Roast differentiates themselves in the plant-based category by creating flavor-forward products that celebrate every ingredient. With a firm stance that real food is better than fake food, Field Roast crafts its plant-based meats with familiar, whole food ingredients and traditional food-making practices. Fueled by consumer demand for plant-based products that appeal to a rapidly growing flexitarian audience, Field Roast also recently expanded in the freezer aisle for every day eating. The current frozen line includes Miniature Corn Dogs, FRuffalo Wings, Sunflower Country-Style Katsu Cutlet, Creamy Mac ‘n Chao and Chili Mac ‘n Chao.

Field Roast products are available at retailers nationwide, including Whole Foods, Kroger, Walmart, Target and more. To learn more about Field Roast, please visit

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